Using Mass Media for Health Promotion in American Indian Communities *Not currently offered
Credits: 2
Media specialists from the Johns Hopkins Center for American Indian Health have designed this course to train students in developing a mass media campaign directed at health promotion within tribal communities. During the course, students will be introduced to the basics of how to develop a media campaign, including community needs assessment, developing “change targets” for messages, analysis of best media outlets for high exposure and cost containment within AI/AN communities, the ABCs of media production, and using social media. Students will acquire skills to target media campaigns to address identified health needs, understand elements of successful Public Service Announcements (PSAs) across various media types, and gain techniques and skills to produce radio and digital PSAs to educate the public on the area of health concern identified in the needs assessment.